Frequently asked questions

Launch Doctor is a Shopify app that scans your store for 50 common launch mistakes across payments, shipping, products, trust pages, checkout settings, mobile performance, and SEO. You get a Launch Score and a prioritized list of issues with fix guidance inside Shopify admin.

No. The app runs inside Shopify admin and does not inject scripts into your live theme. Audit Plus can update catalog data, media, pages, and SEO fields through the Shopify API only when you apply a fix in Fix Center.

A full audit runs in the background and usually completes within a few minutes, depending on catalog size and storefront checks. You can leave the app open or return to the dashboard when the run finishes.

Core covers operational readiness: payments, shipping, catalog quality, inventory, trust signals, and checkout friction. SEO and discoverability covers homepage and product metadata, images, sitemap and robots behavior, and related visibility issues. Both scores contribute to your overall Launch Score.

You can install the app and run audits at no charge for the preview tier. You see issue counts, your Launch Score breakdown, and detailed guidance on a subset of top findings. Unlocking every finding with full fix steps and a PDF for a specific audit requires a one-time purchase.

Audit Plus is a monthly subscription that includes full report access on ongoing audits, weekly rescans, a new audit when you publish your theme, and Fix Center for one-click fixes such as homepage SEO, product SEO, alt text, image optimization, SKUs, inventory tracking, and trust pages.

With Audit Plus, you can apply safe fixes you approve, including missing image alt text, compressing oversized product images, homepage and product SEO fields, thin product descriptions, missing variant SKUs, enabling inventory tracking, and creating About, Contact, or FAQ pages when they are missing. Each fix shows what will change before you apply it.

Launch Doctor helps you fix common Shopify setup problems that hurt SEO and conversions. We do not guarantee search rankings or traffic. Rankings depend on many factors outside the app, including content, competition, and your broader marketing.

Your Shopify store data remains in Shopify. We stop new audits and process uninstall and data requests according to Shopify’s requirements. Active subscriptions should be cancelled before uninstall if you no longer want charges.

Our Privacy Policy explains what data we collect, how we use it, and which service providers host the app. Read it on the Privacy Policy page.